totokaelo gets a facelift

The fab Seattle boutique debuted a new website this morning. The site is overall more user-friendly in addition to showing full-length looks. The makeover is a throwback to the days before totokaelo when it was a blog for a store called Impulse that didn't even sell product online and was known mainly for its great styling. The new look seems to combine the best of both worlds - totokaelo's top-notch and unique product assortment with Impulse's style inspiration. Check it out: totokaelo.com